On both YouTube video ideas and business video ideas, we’ve already produced several in-depth blogs. This time, we’re here to discuss concepts for social media videos.
Even if you theoretically have the option to publish any old video link on social media, your chances of being successful or even going viral are higher if you make and optimize your movies according to the requirements of each individual site.
One significant distinction is that videos on social media are typically found naturally rather than intentionally. To learn how to accomplish anything, people will look for a video on YouTube or Google. However, they are more likely to come across a video when reading through their feed on Facebook, Twitter, Instagram, and TikTok.
The video’s ability to draw in viewers will primarily determine whether or not it gets seen. You might be inspired to consider how to make your own material stand out after viewing these eleven examples of social media video. Additionally, we’ve provided advice on how to create videos for social media.
Of course, using Biteable is one of the fastest and best ways to create a social media video. Choose a template and existing scenarios, or create your own. To create your film, pick from more than 1.8 million stock animations, graphics, and clips. You may customize it whatever much or how little you like. You alone are responsible for making the decision.
The top social media videos
When deciding which video ideas would work best, keep in mind that some sorts of videos appear to do better on social media than others, but what one audience enjoys won’t work for everyone. Therefore, don’t be afraid to change it up and try new things to see what your audience responds to.
1. Interview/Q&A
Engaging your audience and addressing their pressing issues is easy with informative interviews or Q&A sessions. Take part in an online conversation with a thought leader, client, or team member. You may solicit inquiries from your followers or prepare interview-style questions in advance.
For solo videos where you converse with your viewers and respond to their queries, a Q&A style works well. You can try going live or prerecording.
2. Behind-the-scenes
People like taking a peek behind the scenes! By showcasing the individuals that run your firm, you can showcase your corporate culture and increase audience trust and engagement.
Behind-the-scenes movies are ideal for discussing office tours, going backstage at an event you’re engaged in, or showcasing new items.
3. Product or feature videos
One survey found that 78% of individuals felt that social media posts from firms had an impact on their purchasing decisions. Videos on social media are a fantastic method to showcase a product or show off a particular feature.
4. A live video
The majority of platforms now have native live streaming capabilities, and audiences love them. Live broadcasts are a great method to increase interaction and strengthen relationships with your audience while also giving your brand a more open appearance.
For Q&As, behind-the-scenes material, and event content, it’s the ideal format.
5. Deals and promotions
Deals are always popular. Offer a special bargain to your social media fans and get their attention with a catchy video announcing a sale or promotion.
6. User-created material
We recognize that producing content takes time. Allow your devoted followers to contribute by providing some of their own stuff. You may reach out to influencers, run a contest to collect user-generated material, or keep an eye out for videos that your followers have naturally shared.
More people will share content if you highlight your admirers by reposting or retweeting them (be sure to credit the producers!). Win-win!
7. Freebies and competitions
Free things appeals to everyone! There are many ways to use videos to increase your reach, and contests are a tried-and-true technique to increase interaction.
You may (and ought to) make films to advertise your competitions. You can either create a video to announce the winners or you can have a live stream giveaway and choose the winners live from people who comment on or interact with your video.
8. Announcements/reveals
announcing any significant news, such as a product line or expansion? A humorous video is the ideal approach to generate interest on social media, where it should be announced.
9. Events
Utilize your followers’ FOMO by uploading videos of your own or attended events. Recaps may be recorded and edited together, or you can attempt live broadcasting using Facebook Live, Instagram Live, or Twitter’s built-in Periscope feature.
By revealing what guests aren’t allowed to see, you may give spectators from home an inside peek at your event. Consider exclusive speaker interviews or a look at the action behind the scenes.
10. trending/breaking news
Nowadays, social media is where more than two thirds of Americans obtain at least part of their news. While it’s important to exercise caution and avoid coming off as “newsjacking” (particularly in the case of terrible occurrences), there is never a bad time to join the conversation when breaking news or a hot topic is trending.
A video is the ideal approach to communicate your perspective, whether it’s on your company’s breaking news or a response to an important event or cultural moment.
Since many people turn to Twitter first when news breaks or a live event is taking place, it is important to take note that breaking news videos are the best-performing video format on the platform.
11. How-to/tutorial videos
We also have how-tos and tutorials, which are undoubtedly not the least. One of the most popular types of information online is this one. Although the format will need to be adjusted (no one would watch a 40-minute woodworking video on Facebook), when done correctly, this format may be very profitable.
By creating how-to videos, pages like Blossom (shown above) and Buzzfeed’s Tasty have amassed enormous, very loyal followings.
