It is said that a picture speaks a thousand words. What are videos thought to be worth in terms of words? I assume 10,000 at least.
The next stage in interacting with your audience on social media is to use videos. A new Quintly analysis indicates that Instagram photo posts are the most popular media postings. Videos, however, receive 49% more interaction than photo posts. These figures show that videos may increase brand awareness and engagement.
The obvious next query is what kinds of films your brand need to be publishing. Here, we’ll look at 9 of them and discuss how your brand may benefit the most from them.
Let’s get started!
1. Announcements of Products
The latest product offers from your company may be shared with your audience through social media. One in three consumers use social media to learn about new services and goods. As a result, it makes sense to provide video material to display product debuts and announcements.
You can’t release videos of generic product announcements. Always keep in mind that video footage will aid in the audience’s view of your new product. Your product reveal films should thus be engaging and memorable.
Encourage your design team to include entertaining features in the material if you want to do this. You may make a stunning 6-second film for your newest offering by using eye-catching visuals, vibrant colors, and an innovative twist on emphasizing product characteristics.
2. Videos of events
Nobody desires to feel excluded. Sharing content about your company’s most recent happenings makes people feel FOMO, or the fear of missing out. Yes, you are welcome to tweet about your most recent event. You can even upload a photo to Instagram.
However, words and images rarely do enough to convey the spirit and excitement of your events. video here. Your audience will get a true representation of how exciting your brand event is through video clips.
You can stream the event live using your favourite social media channel. However, not many people have the patience to sit through an hour-long live video. Extenuating factors can occasionally prevent someone from going live during a show.
The best course of action is to report on the full occurrence. Then, divide the coverage into a number of teaser movies. Thankfully, there are solutions available that make it simpler to share huge files with the video production team.
The highlights of the event will be shown in these preview movies, which will also capture the lively spirit of the concert. These films may be posted on YouTube, Instagram, and other social media websites.
3. Encourage enticing sales and offers
Will there be a 20% off discount for your company in the upcoming month? Your target audience is interested in knowing that. The standard tactic is to produce a graphic that highlights the sales offers. However, concentrating on visuals in content marketing is a typical error.
By making the announcement of the discount via videos, your company might have an advantage over the competition. After that, you may keep up with promotions using standard visuals.
Your attempt to transfer out-of-date merchandise and get favorable outcomes using the inventory ratio formula may just require a video post. Exciting and positive video material should be used to promote exciting bargains and discounts. For the duration of the video, keep your audience’s interest using eye-catching animations and visuals.
4. Videos of Q&A
Because a brand’s social media account produces timely material, customers follow it. And there isn’t a better approach to sate your audience’s appetite for pertinent information than by responding to their most frequent queries.
For your Q&A films, you may interview clients, team members, and influential people in the business.
One option is to prepare the interview questions yourself. But you can always ask your followers for questions to raise the value of your video content’s interaction.
You can publish a notice beforehand and solicit inquiries from readers through comments on the postings. Next, evaluate these questions and choose ones that best fit the campaign’s concept.
You are not required to constantly interview others. A one-on-one Q&A session where you respond to the most important queries from your audience might give your material a new perspective. The interview can be recorded in advance and posted whenever is most convenient.
On the other hand, a brief live video enables you to engage with the audience. You will respond immediately to any questions submitted by the audience. Additionally, you may capture the live stream and post it to your page for any visitors who missed it.
5. Teaser videos for podcasts
Podcasts typically keep listeners interested and let them ingest information without having to fix their eyes on a screen.
Are you seeking to launch a podcast for your company? So you should include podcast teasers in your list of potential video content ideas.
Making a podcast is simple. Even video conference systems may be used to provide a unique twist. However, without a visual assistance, it might be difficult for listeners to comprehend what a podcast is about.
Teasers for your podcast help fill in that knowledge gap and let your listeners know exactly what to anticipate from you.
Additionally, there are no restrictions on your creativity thanks to the advancement of video editing technologies. To illustrate what viewers should expect from the most recent podcast episode, you can utilize animation and bullet points. In your teaser video, you may also use voice samples from the podcast.
6. Tell Authentic Stories
There is a good chance that you will want to participate if you can relate to it. Use social media to provide relatable experiences with your audience; they will adore you for it.
They shouldn’t be merely arbitrary tales, either. These tales have to be centered around your company’s products or overall brand. It’s crucial that the interest of the tale does not obscure your brand’s product offers.
Say, for instance, that your company offers chairs that are ergonomically designed to reduce back discomfort and increase office efficiency. A excellent piece of content for your social media page would be a video about back pain that your audience can relate to.
7. Explainer and tutorial videos
Tutorial videos are second on Mediakix’s list of the most popular YouTube video kinds. Additionally, up to 91% of smartphone users view YouTube training videos, oftentimes while doing out chores.
Social media is used by people as a diversion or for pleasure. But it’s also a source of information and the solutions to puzzles.
Therefore, explainer films give marketers a method to release purposeful, product-focused content and quench the hunger for information of their audience. Additionally, you may soft-sell things to your audience without asking for their permission.
For a product demo, your audience is not need to register or subscribe. However, you may still use a training video to give them a tantalizing glimpse of your product and how it functions.
For explainer films, you can reuse well-liked instructive articles from your site. Then, you may upload these movies to Instagram highlights, LinkedIn Stories, or TikTok.
You may conduct a live video session for B2B and software services by utilizing a screen sharing program to instruct your audience and allowing them to ask questions. The session may always be recorded and used again on social media.
8. Content from Behind the Scenes Videos
BTS videos will provide your viewers an insider’s perspective on what the business does. The best thing is that you may decide whether your behind-the-scenes movie will focus on people or products.
A fantastic example of a product-focused BTS video shows how the product is made. This style of video is excellent for educating your audience about your offering.
A virtual video tour of your workplace or manufacturing facility is another illustration. For firms whose products are B2B or technical, BTS tours may be highly effective with careful editing and top video creation tools.
For SaaS businesses, creating human-interest-based video content is a terrific idea. A film showcasing brainstorming sessions, problem-solving techniques, and other activities can be used to demonstrate the business culture.
You can videotape a virtual team meeting to demonstrate to your audience how the business operates from home. Another excellent example of BTS video material for social media is “A day in the life” films starring your personnel.
9. Testimonials from Clients
Even in the current digital era, word-of-mouth recommendations are still a potent strategy. Reviews, endorsements, and client case studies can increase patronage of a brand.
Up to 89% of customers research products online before making a purchase. As a result, producing client testimonial films will help potential customers evaluate whether or not your service is suited for them.
You confirm the merchandise of your business by utilizing content from past clients. Additionally, you make client testimonials accessible and, more crucially, shareable by sharing them on social media.
