Your website should be created with your target in mind and should make sure to enhance user experience.
One of the most crucial components of your brand’s online presence is your website, so it’s critical that you design it well. You can also grow your bottom-of-the-funnel leads on your website in order to increase conversions. Therefore, any website errors that can force your prospects to leave your website are something you cannot afford.
Your website should be created with your audience in mind and should guarantee a positive user experience. A decent website design has several additional advantages for your company and your audience.
We’ll talk about the benefits of effective website design from the viewpoint of your audience in this piece.
Brand image
Your brand and everything it stands for are reflected on your website. As one of the first things people look at to learn more about a brand, it contributes to the formation of the first impression.
Your brand identity is formed by the design aspects of your website, such as the colors, fonts, and images. As a result, you should carefully choose those aspects and maintain consistency with them throughout your website.
Colour
Use those colors on your website as well if your brand already has them and they fit well with your logo and other brand identity components. If you’re just getting started, you can utilize this study to comprehend color correlations.
Use the color blue, for instance, if you want people to associate your brand with trust. And the color black might aid in creating the perception in buyers’ minds that your business manufactures high-quality goods. Similarly, you can choose your brand colors based on the associations you want people to have with your brand.
Then, you can choose colors that cause individuals to have particular feelings or thoughts. For instance, blue and black are the colors most often linked to quality and trust, respectively.
Layout
As a general rule, make your layout straightforward, uncluttered, and created in a way that highlights the key components.
Additionally, you should consider your audience’s tastes when deciding how many menu selections or drop-down menu items to include. To find out what performs best with your audience, try out a few various layouts and run split tests.
The image below is one of the best illustrations of how cluttered website design degrades usability. The website lacks a grid design, which makes it disorganized and difficult to navigate.
Let’s compare it to an other website with a simpler design to understand how it might have been set up instead. This website has a similar emphasis on goods and services, but it has a well-organized layout for its numerous online components. The usage of a grid format gives the page even more structure.
Typography and fonts
The main rule for choosing a font is that it should be simple to read and stand out against the color of the background that you chose.
The choice you make, however, should be based on who your target audience is. For instance, younger individuals frequently favor fonts that are more stylish and engaging. Older individuals might like ones that are simpler to read and are clean and uncomplicated.
Your brand personality and whether you want to appear professional or youthful and playful should both be reflected in your font choice.
Here is an illustration of a company that successfully reflects its own originality through the use of a creative typeface.
Accessibility of websites
Your website should be created with accessibility in mind. In addition to improving the audience’s experience, it is a legal requirement. This entails creating your website with accessibility for users with disabilities in mind.
However, it is simpler said than done. The majority of web designers and companies aren’t even aware of this, much less skilled at creating an accessible website.
So be careful to construct an accessible website whether you build it yourself or hire a web design company. Even while this can be very difficult, you can use tools like accessiBe to make the process simpler. The business gives you a code that you can install on your website to give it an accessible interface right away.
Additionally, in just 48 hours, the accessiBe AI checks and evaluates your website to make sure it complies with all accessibility-related laws (ADA, WCAG, Section 508). This will assist you in avoiding any accessibility-related litigation (yes, there are such things) and enable you to reach a wider audience.
Using the site
Your audience can traverse the website more easily, which is one of the major advantages of having a well-designed website.
Anyone visiting your website wants to find the information they need as soon as possible. Additionally, the layout of your website should facilitate this process and aid users in finding their way around without getting confused.
More users are likely to interact with your content and take the necessary action on your website if it is more user-friendly. The best user experience will lead to conversions, thus good website design should strive to deliver it.
For instance, Airbnb has a very straightforward yet appealing website layout where everything is accessible from the home page. On the homepage, you can choose whether you want to make a reservation or learn more about the various rooms and experiences that Airbnb offers.
You can explore more possibilities as you scroll down the page. You have access to everything, including suggestions for the best Airbnb stays.
So, if you already know where you want to travel, just book it at the top of the page. Browse through and gather ideas for your upcoming trip if you’re just looking into your possibilities.
See how clever that tactic is? Airbnb encourages people to plan trips even if they aren’t sure they want to go, in addition to making it simple for them to book accommodations.
And you can accomplish all of that directly from the homepage. No confusing page hierarchies or drop-down menus, simply a straightforward design that contains everything you need to know in one place.
Conclusion
Website design is a serious issue that should not be ignored. A professionally designed website can help you make a positive first impression on potential clients. Additionally, it might assist you develop your leads and increase conversions.
But more importantly, it offers a positive user experience and facilitates easy access and navigation for visitors to your website.
Therefore, if you’re looking for web designers to build your website, do your research and make sure they have experience creating user-friendly, accessible websites.
If you already have a website, you can always perform a site assessment and optimize it to enhance accessibility and offer a better user experience.
